Step 1: Identify target readers. We developed a list of people to interview that represents the audience we want to reach. We made sure it was diverse in multiple ways – gender, race, professional background, and geography.
5 words and phrases that can transform your work life
Usually when I reach out to experts I get enthusiastic replies. But that was not the case when I emailed Professor Bernard Roth, academic director and cofounder ofStanford University’s d.school. He said he would “not help” me on a story I wanted to write about some excellent achievement habits he has refined and taught for several decades, which he’s recently collected in a book called The Achievement Habit.