With the increasing pace and competitiveness of business ventures, an effective investor presentation is one of the critical success factors in the fundraising process. Presentations are both an art and a science as they are critical to communicating your vision. Check out this ebook on Amazon.com >>
Step 1: Identify target readers. We developed a list of people to interview that represents the audience we want to reach. We made sure it was diverse in multiple ways – gender, race, professional background, and geography.
Usually when I reach out to experts I get enthusiastic replies. But that was not the case when I emailed Professor Bernard Roth, academic director and cofounder ofStanford University’s d.school. He said he would “not help” me on a story I wanted to write about some excellent achievement habits he has refined and taught for several decades, which he’s recently collected in a book called The Achievement Habit.